This month we’re celebrating Guillem Lajara, a Barcelona-born EA community member who’s taking on a bold challenge: making effective giving the default in Spain.
After years of exploring ideas at the intersection of ethics, psychology, and design, Guillem is now launching Karoteno. A new platform that aims to connect emotionally with mainstream donors and channel their generosity toward the world’s most effective charities. Unlike traditional giving platforms, Karoteno blends gamified experiences with a strong foundation in evidence and impact, hoping to inspire a new wave of generosity in Spain.
đź’ˇ Karoteno was recently registered as a legal foundation and is gearing up for its pilot launch this August. Among other things, Guillem is experimenting with a referral-based growth strategy, where users can invite friends and receive donation vouchers to support effective causes.
If you’re curious about the project or want to help out, you can sign up for updates here, or catch Guillem at our next coworking session!
👏 Felicitats, Guillem!