Sometimes EA can lead to tunnel vision, making us feel that if something isnât the most effective action, itâs not worth trying đ But itâs also important to stay open to exploring and diversifying our efforts.
According to Chris Anderson, head of TED, there are five rules for spreading generosity online:
1. Unlock Real Emotion â Emotions resonate widely.
2. â Get Insanely Creative â Imagination gets noticed.
3. â Dig Deep for Courage â Courage inspires.
4. â Reach Out and Collaborate â Partnerships amplify impact.
5. â Build an Amplifier â Use tools and platforms to spread your message.
We believe that Ricard has done a fantastic job of embodying these principles in his latest project: âParets de Vidreâ (Walls of glass), a rap album and music videos on the many problems of animal agriculture. You can listen to Parets de Vidre on all streaming platforms now.